New York Post: Playboy is launching a mobile app Thursday and guess what? No centerfold. Playboy NOW — free on Google Play store and iTunes App store — takes the adult-entertainment icon into the safe-for-work content by only offering articles. This trend began with the relaunch of Playboy.com as a men’s general-interest site in August. And even though the site ditches the nudity for which Playboy magazine remains famous, it has flourished rather than suffered.