PR Week: On average, Men’s Health’s online readers are five years younger than its print audience, according to editor in chief Bill Phillips. “The magazine reader is really engaged. I try to engage anybody who writes into Men’s Health in some way, because I want to know what they are thinking and how we can improve. They are passionate, articulate and they expect nothing but world-class ideas and content from the magazine. Digital audiences, in general, are a little bit brand agnostic. They move on quicker, but for print readers, each issue is an event.”