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Wall Street Journal: With its dominant position in music threatened by a decline in download sales, Apple is preparing to launch a direct rival to Spotify and other popular services that let users stream songs instead of buy them. Music-industry execs see Apple’s launch — expected to be announced at its developers’ conference next week — as a watershed moment for streaming music that could move the technology from early adopters to the mainstream. For its new service, Apple wants people to pay $10 a month to stream songs, according to people familiar with the plans.