Guardian: News Corp. CEO Robert Thomson has criticized “trash traffic” on “so-called contemporary content sites” such as BuzzFeed, saying advertisers preferred “gilt by association, not guilt.” Thomson, who oversees Rupert Murdoch’s publishing empire including the Sun, the Times and the Wall Street Journal, said the “cybersands were shifting” with advertisers beginning to move away from the “trendy” to the “enduring.” Thomson said: “A lot of advertisers are a little confused about where they should be advertising. It’s almost an argument between the fashionable and the functionable.”