ClickZ: The Federal Trade Commission is warning publishers to clearly label native ads they serve on their properties. As native content increasingly becomes a popular way to reach consumers, there are many publishers who don’t fully disclose the sponsored content they create for their business partners, both in print, online and in video. And while dishonest advertising is nothing new, the FTC is hoping to curb deceitful publishing online. “Even though native advertising is a new term, it’s an old concept that the commission has been concerned about for decades.”