The Drum: Vice Media execs Spencer Baim and Mike Germano spoke at the IAB’s Digital Video conference in New York. They shared what makes the brand, as a promotional video claims, “the voice of a generation.” The first secret of Vice’s success, the pair said, is its younger employee base. “If you were to come to Vice’s offices,” said Baim, the brand’s chief strategic officer, “you’d find 550 young people making content for themselves. As a result, its very authentic.”