Apple Paves the Way for iPhone Users to Block Ads

Financial Times: Apple has paved the way for iPhone users to block online advertising shown in its Safari web browser, in an attempt to improve privacy that could prevent web publishers from reaching some of their most valuable customers. Changes planned for iOS 9, the iPhone and iPad operating system that will be pushed out later this year include “Content Blocking Safari Extensions.” Apple believes that privacy and security are among its greatest differentiators against Google’s Android mobile platform. Nonetheless, the move to enable ad-blocking on iPhones has caused concern among some in the media industry.