iHeartMedia Invests in Unified for Custom Data Staff

Advertising Age: iHeartMedia could have chosen to work with any number of well-known data management and analytics platforms, but the broadcast and digital radio firm decided to form a strategic partnership and invest in a social media data-focused startup instead. The music media and data powerhouse formerly known as Clear Channel aims to work closely with Unified to develop custom analytics and ad offerings to advertisers. “We’re going to lean into Unified and have them help us bring our data to light.”