YouTube’s New Gaming Effort to Rival Amazon’s Twitch

Bloomberg: Last year, Google flirted with buying Twitch, the live-streaming site for gamers. The romance never took, and Twitch shacked up with Amazon. Now, with its unveiling of a new project called YouTube Gaming, Google turns to a special corner of the broader site that bears a striking resemblance to Twitch. Google describes the new YouTube Gaming as an app and website dedicated to the gaming culture and community. More than 25,000 games will have dedicated pages on the site, and gaming publishers and YouTube personalities will maintain their own channels. Google says the service will be available in the U.S. and the U.K. sometime this summer.