Fast Company: Hulu was once at the forefront of entertainment’s big digital shift, but in recent years it has lost momentum. Its audience is still tiny compared to Netflix and Amazon Prime. Now the company is pouring $750 million into a major expansion effort that also involves original content from well-known creators such as J.J. Abrams and Amy Poehler. “This is a high-risk game for them, but they don’t have any choice,” says tech analyst Roger L. Kay. “They need to raise money, invest and cross their fingers. They can’t just sit there, because otherwise they’ll be eaten alive by the other guys.”