Meredith’s Better Homes & Gardens Goes Mobile First

minonline: Better Homes and Gardens has rolled out a new website and, with it, a new mobile-first strategy. If you think mobile shouldn’t be a priority for the brand because of its core demo, think again. It is gaining huge traction through that channel, and the brand reports that almost half of its audience (49%) is under the age of 44.  With an emerging younger demographic and technology changing fast, the brand decided it was time for a change in order to expand its average digital audience of 9 million monthly unique visitors.