Digiday: The Cannes Lions International Festival of Creativity, kicking off on Sunday, has gone from a celebration of advertising to an amorphous, all-encompassing, boozy schmoozefest mixture of media, tech and some ad people. The center of the action used to be the Palais, where awards were given and talks held. Now, it’s moved to the yachts bobbing in the harbor, where deals are made and clients are plied with rosé and who-knows-what-else once the sun goes down. Cannes is, in short, always changing. What’s in for this year? “Pretending you use Snapchat.”