News Corp to Open UK Sun Paywall for ‘Shareability’

Media Week: Nearly two years after the website for the U.K.’s most popular tabloid newspaper went behind a paywall, publisher News UK has announced plans to make parts of the Sun’s website available for free again. In an internal email, News UK CEO Mike Darcey said the move was a chance to “strengthen our mission to secure a sustainable future for our journalism.” Interestingly, Darcey goes on to explain News UK will attempt to decide what content becomes openly available based on “shareability” via social media. “By doing so, we can extend the reach of the Sun brand, bring more people into a Sun conversation and provide an entry point to our paid propositions, both print and digital.”