Viacom’s Comedy Central in Business-Model Crisis

New York Times Magazine: Digital revenue makes up about “10 to 15 percent” of Comedy Central’s current business, which to network execs constitutes a promising increase. The prevailing attitude is that the money will arrive eventually, and the network needs to be in position when it does. But figuring out the right way forward for Comedy Central — and the new “Daily Show” with Trevor Noah — will take time and error. “That’s the biggest thing every single media outlet has been facing,” said Noah. “How do you tap into this new world that seems to have no rules and no structure?”