Bloomberg: L’Oreal, Nivea, Dove and Chanel are among brands most likely to be recommended by social-media users, while McDonald’s and Monsanto rank near the bottom of the referral list, according to a survey from WPP Plc’s Social@Ogilvy agency and SurveyMonkey. In the U.S., the most favorable labels social-media users recommend include Costco, Nike and Samsung, while Bank of America, Comcast and Pepsi are among the least likely.