Bloomberg: WPP, Snapchat and the Daily Mail newspaper announced a new marketing agency that will create online brand-sponsored video and print content to cash in on some of the projected $544 billion in media ad spending. Called Truffle Pig, the agency will be based inside WPP’s Group SJR content marketing agency in New York. The agency is seeking brands to sign up, and will use DailyMail.com, Elite Daily and Snapchat to test original content marketing.