Wall Street Journal: Two years ago, BuzzFeed said one of its goals was to not make a TV show. Now, it may do just that. Speaking at the Cannes Lions advertising festival, CEO Jonah Peretti said the company is now actively exploring ways to bring the BuzzFeed brand to television sets. The challenge, according to Peretti, is in figuring out how to adapt BuzzFeed’s approach and digital strengths for the analog world. “We want to do TV, but we want to do it in a different way.”