USA Today: Meerkat is getting ready to swim with the sharks. Up to now, the live-streaming app did not provide a feature that let broadcasters embed streams into their own website or blog. On Friday, Meerkat unveiled just such functionality in the form of an embeddable player, with Discovery Channel set to debut the feature in conjunction with the cultural feeding frenzy around Discovery’s popular Shark Week. During Meerkat streams embedded on SharkWeek.com, Discovery plans to have “Finbassador” experts share parallel complementary stories to what’s being broadcast on the network.