Bloomberg: Discovery is paying 1.3 billion euros ($1.4 billion) for exclusive European broadcast rights to air the next four Olympics Games on platforms from TVs to tablet computers. Discovery will mostly air the games through its Eurosport channel, except for Russia, to an audience estimated at around 700 million people. The announcement is the first time a media company has held all the European rights, said Discovery, which expects the contract to be cash-flow positive. “This is a transformative deal for us and gives us an even bigger footprint,” said CEO David Zaslav. “To own these rights on every platform is critical.”