Hearst: Harper’s Bazaar UK Cover ‘Powered by Samsung’

Media Week: Samsung branded content, in the form of a smartphone, will be featured on the front of the August issue of Harper’s Bazaar UK. The “Powered by Samsung” cover will show a model holding the Samsung Galaxy S6 edge phone, and promotes a feature in the magazine about the rise of technology in fashion. Said Hearst Magazines UK CEO Anna Jones: “We know readers appreciate marketing messages when they are part of something visually stunning, and when those messages are openly communicated. Media owners have to innovate — it’s our lifeblood — and where we lead, others are sure to follow.”