Poynter: Fresh from a spinoff that saw its print and broadcast assets separated into two different companies, Gannett’s newspaper enterprise is touting itself as an innovator. Evidence of the rebrand can be found on Gannett’s Twitter page, which recently swapped its old avatar — a sans-serif block “G” against a blue background — for a brighter avatar with a dog-eared corner that suggest a print newspaper or digital design file.