New York Post: Entertainment Weekly, faced with a first-half ad page decline in the 14-to-15 percent area, is not attacking the downturn in the usual manner. Instead of additional layoffs, the weekly Time Inc. title is planning to go to heavier paper stock. The first “heavier” issue hits newsstands this Friday with a big blockbuster tied to the ComicCon annual gathering in San Diego. The cover of the ComicCon Preview double issue is “Batman v. Superman,” featuring Ben Affleck as Batman, Gal Gadot as Wonder Woman and Henry Cavill as Superman.