Snapchat Makes Content Viewing Easier with ‘Tap to View’

TheDrum: Snapchat has altered the on screen prompt required to view videos on the app, making it easier to consume long-form content. Where previously the app required users to hold their fingers down on the screen, now they need only tap it to play the video. As a result of the latest update, users will no longer have to press down to view content such as that created by brands and publishers on the Discover platform, which features exclusive material from the likes of the Daily Mail, Comedy Central and the Food Network.