TechCrunch: With Gizmodo, Peter Rojas set a state for talking about technology and gadgets like human beings. That would be a nice feat once, but he did it again with Engadget, Joystiq and gdgt. Now, he’s leaving AOL for an entrepreneur-in-residence position at startup birthing matrix and investment firm betaworks. Rojas came to AOL via the acquisition of gdgt, which betaworks invested in early on.