Fortune: After years of embracing the role of caustic outlaw, Gawker Media owner Nick Denton is on a charm tour with his peers in the press, with the hope of showing everyone how he really, truly can play nice with others. A lot is riding on the outcome. The media industry is in a “get big or go home” phase, and Gawker hopes to find a friend with deep pockets who has the backbone to stand behind his distinct, abrasive vision of journalism. “Like it or not, news and public life involves sex and drugs and other matters that people might find indecent. The only thing we find indecent is media that ignores stories people care about.”