Conde Nast Native Ad Studio Debuts First Campaign

Adweek: Six months after its buzzy launch, Conde Nast’s in-house native ad unit, 23 Stories, which allows advertisers to work directly with the publishing company’s editors, is finally unveiling its first campaign: a Bon Appétit cover sponsored by Samsung. The front of the four-page cover unit resembles a Samsung refrigerator that can be “opened” to display a fully stocked fridge with food-storage and cooking tips, courtesy of Bon Appétit’s editors.