Study: Sex, Violence Don’t Work in TV Commercials

Daily Mail: Ad men have sworn by it for years, but sex doesn’t sell — and even puts potential customers off buying a product, according to new research. And the apparent reason is people pay so much attention to the graphic material their minds are distracted from what is actually being plugged. Psychiatrists said their findings are ground-breaking and could change the advertising industry’s attitude towards using sexy celebrities and models. The study found viewers are less likely to remember ads when they are shown around films and TV programs with explicit sexual or violent content than during more family friendly material.