Reuters: Verizon’s upcoming mobile video service will drive revenue with a combination of highly targeted ads, exclusive content and pay-per-view live concerts and sporting events, said CFO Fran Shammo. “A sponsored data model down the road … that will generate the usage and the eyeballs that are very appealing to advertisers.” In June, Verizon acquired AOL for $4.4 billion, making a bet that a push into mobile video and targeted advertising can help it unlock new revenue. Shammo confirmed that the company will use its own trove of data on 100 million customers to target ads with the AOL technology.