Digiday: When Gawker pulled a controversial post last week, it focused attention on how the blog’s racy brand of journalism may be at odds with its growth ambitions. But 12-year-old Gawker Media has a bigger problem: It’s not big enough. Traffic to the Gawker flagship site itself has declined. CEO Nick Denton said he plans to “reboot” the flagship site on Monday with a focus on ensuring stories are not just titillating but newsworthy. Denton also made room for the possibility of changing the company name. “There is a strong argument for a company name that is not the same as Gawker.com.”