Dennis Plans Launch of Free Men’s Magazine in UK

Campaign: Dennis Publishing is preparing to launch a free U.K. magazine with a male focus. Ad execs from Dennis have been speaking with media agencies about advertising opportunities for the publication, which has been codenamed “Project Rusty” and is due to launch this autumn.  The title is being positioned around the line “Do something” and is expected to cover health, fitness, well-being, technology, careers, food, nutrition, fashion and modern living. Sources suggest Dennis is targeting distribution of 300,000 across major U.K. cities.