MarketWatch: Netflix has taken less than two decades to transform how people watch TV and movies. Today, binge watching video is so common that viewers expect to be able to start and finish full TV series in a weekend. Netflix is now looking to challenge some of the most creative minds in the business, in its quest to become the gold standard of content while continuing to lead in streaming technology. “When you look at studios like Pixar, that combine great story telling and the great technological aspects, that’s where we want to be,” said CEO Reed Hastings.