Variety: Al Jazeera isn’t exactly the media brand that comes to mind as a top choice for today’s news junkies. And yet, a year after its launch, Al Jazeera’s AJ+ offshoot has emerged as a huge success story, thanks largely to Facebook video. Videos from AJ+ have been viewed more than 430 million times over the last 90 days on Facebook. In June AJ+ became the ninth biggest video publisher on the social network. So how does a news upstart get so successful on Facebook, while many traditional news publishers have failed to catch on? “A lot of these publishers have not thought about Facebook as its own product.”