Ad Exchanger: After launching programmatic print in February, Time Inc. has unveiled a new phase of the sales initiative. It adds 12 audience categories to the original half dozen. Media planners can purchase new audience segments across 18 of Time Inc.’s US brands, including sport enthusiasts, travelers, fashion followers, moms and foodies. By doing so they can reach audiences ranging from 15 million to 46 million readers within each of those segments. Programmatic print, with early interest from advertisers like Target, has gained speed quicker than Time Inc. expected.