CNBC: The marketplace forces undermining traditional media conglomerates are being exploited by Netflix and other direct-to-consumer offerings, as more and more television viewers cut the cord on cable and satellite channel bundles, according to media analyst Rich Greenfield. “Advertising overall is growing. TV advertising [is] declining, More and more people are watching content not using advertising. The lack of advertising is becoming a bigger and bigger problem for traditional media because eyeballs are shifting.”