Advertising Age: The New York Times plans to roll out a new ad format in September to its smartphone apps and mobile site in the U.S. that mimics the in-feed placement of mobile ads from social networks like Facebook and Twitter and applies the publisher’s editorial insight to how they will be targeted. Called Mobile Moments, the ads will be customized to the seven moments in a given day that are most important to readers, as identified through a 12-month study conducted by the Times’ editorial product team.