New York Post: Super Bowl 50 is still six months away — but the NFL championship game has already put some impressive numbers up on the board: A 30-second spot will cost $5 million for the first time. CBS, which will air the game on Feb. 7, confirmed its TV network has sold an ad for that amount. Last year, the going rate on NBC was $4.5 million. Les Moonves, CEO of CBS, in addition to talking football, reported overall revenues in the second quarter ticked up 1 percent, to $3.22 billion.