TechCrunch: Before Periscope and Meerkat jumpstarted the mobile live-streaming craze, Facebook was already quietly working on its own way to let public figures broadcast live videos to their fans. Now, Facebook is launching “Live”as a feature in its Mentions app that is only available to celebrities with a verified page. VIPs can start a Live broadcast that is posted to the News Feed, watch comments overlaid in real-time on their stream, and then make the recording permanently available for viewing. Why should celebrities use Facebook Live instead of Periscope or Meerkat? “Public figures already have fans on Facebook that they share to every single day.”