Forbes: The Internet is on fire over Time magazine’s just-released cover story on virtual reality, mostly focused on Facebook’s Oculus Rift. The focus is less on the content, and rather on the cover itself, which many are deeming one of the worst in the magazine’s history, and a giant leap backward for VR as a whole. The cover features Oculus founder Palmer Luckey wearing his signature Oculus headset, joyfully jumping in front of a green-screened beach wearing a polo, jeans and no shoes. It’s more than a little uncomfortable to behold.