Wall Street Journal: Several advertisers and analysts say that YouTube has become a viable alternative to traditional television in the minds of top brands, whose ad budgets have typically been focused on TV. But that doesn’t mean that everyone is sold on the idea of web video warranting an sales market centered on long-term ad commitments. Pivotal Research analyst Brian Wieser said that for most top advertisers, YouTube is not yet perceived as being on the same level as TV. “At the right price, YouTube is an effective complement to TV,” he said. “But the relative appeal of YouTube versus [relatively low priced] cable ads is pretty low.”