Time Inc Places Data at ‘Heart’ of Company Strategy

minonline: Just over three months ago, Time Inc. made the announcement it had hired its first-ever chief data officer, Dr. JT Kostman. The announcement further solidifies the critical role that data continues to play for media companies today. But, what media companies are doing with all that data — turning it into actionable results is perhaps the most important piece of the puzzle. “CEO Joe Ripp has put data at the heart of everything we do,” Kostman said.