Multichannel News: Labeling it the “next evolution” of its ad-sales process, OTT-TV hub Hulu said it will launch a programmatic platform for marketers this fall that will be powered by LiveRail, the ad-tech company that Facebook acquired last year. The approach, which brings more automation and data-driven modeling to the ad-buying process, “makes Hulu’s premium video inventory across all platforms including desktop, mobile and connected TV’s in the living room available in programmatic offering for the first time,” the company said.