Variety: Snapchat and Viacom have struck their first deal, which will be in support of an ad-supported Live Story for Sunday’s “MTV Video Music Awards.” The “VMA” Live Story will draw from Snapchat users who will be able to get access to red carpet, backstage and other parts of the event that may not necessarily be seen on TV. Geofilters will also be provided that allow users on the scene to select “VMA”-branded graphics to adorn the photos or videos they capture.