Apple TV 4 Coming in October for Under $200

9 to 5 Mac: With the official debut of the next-generation Apple TV less than two weeks away, sources have provided additional details on Apple’s pricing, availability and product lineup plans for its set-top devices. The fourth-generation Apple TV will be priced below $200, and is on track to become available in October. Apple execs are apparently still finalizing the price of the revamped living room device, but the latest options call for a starting price point of either $149 or $199, both higher than the third-generation Apple TV.