Apple’s New Mobile Ad Blockers Rile Publishers

Wall Street Journal: Apple’s move to make it easier to block ads on iPhones and iPads is troubling publishers and heightening tensions with its Silicon Valley neighbors. The next version of Apple’s mobile-operating system, due out as early as next month, will let users install apps that prevent ads from appearing in its Safari browser. Putting such “ad blockers” within reach of hundreds of millions of iPhone and iPad users threatens to disrupt the $70 billion annual mobile-marketing business. “Apple is going to create a massive consumer appetite for blocking ads.”