Business Insider Hires Time Inc Veteran for Ads

MediaPost: For more than five years, venture capital-backed Business Insider has been disrupting the business news publishing business. Now it wants to disrupt the way business news publications sell to Madison Avenue, bringing in Sheila Buckley, a longtime Time Inc. and Weather Channel sales executive with strong ties to both big agencies and marketers, to help. The publication, which began as a blog and news aggregator founded by former Wall Street dot.com wunderkind Henry Blodget, claims to have overtaken its mainstream business news competitors — most notably the Wall Street Journal — in unique visitor reach.