Conde Nast Ad Pricing Bows to Digital Realities

Digiday: Digital media companies may aspire to be the “Conde Nast of the web,” a nod to the publishing house’s standard-setting reportage and photography — and, often unspoken, its ability to charge fat premiums. But like all publishers, Conde has had to adjust as readers and advertisers migrate online, a theme that likely is the focus of the company’s latest visit by consultants. In a nod to the brutal price competition on the web, the company has also broken with its longstanding tradition of not negotiating rates.