Meredith’s Fitness Magazine Unveils SweatTV

MediaPost: Meredith’s Fitness has launched a new online video workout portal called SweatTV, in one of the first major new content initiatives from the publication since it went online-only. Hosted on Fitnessmagazine.com, SweatTV debuts with over 200 instructional exercise videos that play without commercial interruption following an introductory message. To access the content, viewers can choose to view one of three advertising messages (or become a member). The launch sponsor is Gatorade’s Propel. The ad-free access lasts for 24 hours, after which the user must view another commercial message.