Meredith Reinvents Allrecipes as Social Network

GeekWire: Fresh off its 18th birthday, Allrecipes.com is going through its largest makeover yet, aiming to reinvent itself as a “food-centric social network.” The company is looking to build on the “food community” it has been developing for years. Allrecipes has always been a place where people submit and find recipes, but now it’s adding new ways to follow other home cooks, while interacting and “celebrating” the little victories in the kitchen.