Disney to Unbox ‘Star Wars’ Toys on ‘Force Friday’

Reuters: The growing craze of “unboxing” is a centerpiece of a live global Disney event, starting on Wednesday evening in Australia, to unveil new toys from its December movie “Star Wars: The Force Awakens.” The goal? To drive up excitement ahead of “Force Friday” on Sept. 4. That is when new “Star Wars” toys and other merchandise from companies such as Hasbro and Lego will be released in stores and online around the world just after midnight.