Hulu Offers Ad-Free Option to Rival Netflix, Amazon

New York Times: Hulu is starting a commercial-free version of its streaming service, costing $12 a month, in its latest effort to enhance its offerings and become a stronger rival to Netflix and Amazon. To date, Hulu has stood as the exception among the prominent subscription-based streaming services because it included commercials that could not be skipped, even for its pay service. In the fierce competition for streaming subscribers, Hulu hopes it will lure more people to sign up by offering both a cheaper ad-supported and an ad-free option.